The city of Celle lies in the state of Lower Saxony and has a population of around 70,000. The retail park is located right on the B3 highway and the Hanover–Hamburg train line, which makes it conveniently located for the rural catchment area as well. The retail park meets virtually all day-to-day shopping requirements. Alongside the main tenant Kaufland, renowned tenants such as Aldi Nord, Rossmann, Fressnapf, Tedox and Ernstings Family are also established at the property. Its range is rounded off by further tenants such as a gym, a dry cleaning and tailoring shop, a key cutter and a petrol station and car wash.